PHASE 01
DISCOVERY
Vision. Founder. Customer. Market. Direction.
THE PROCESS / 05
FROM NOTHING
TO YOUR OWN HOUSE.
PHASE 02
STRATEGY
Positioning. Price. Collection. Commercial model.
PHASE 03
FRAGRANCE
Briefs. Manufacturers. Samples. Development.
PHASE 04
IDENTITY
Naming. Brand world. Visual direction.
PHASE 05
PACKAGING
Bottle. Label. Box. Presentation.
PHASE 06
DIGITAL
Website. Product pages. E-commerce experience.
PHASE 07
COMMERCIAL
Costs. Margins. Pricing. Launch preparation.
PHASE 08
HANDOVER
Supplier understanding. Future development. Business-model education.
THE OBJECTIVE ISN'T
TO NEED US FOREVER.
IT'S TO UNDERSTAND
WHAT YOU NOW OWN.
TO NEED US FOREVER.
IT'S TO UNDERSTAND
WHAT YOU NOW OWN.