FRAGRANCE DEVELOPMENT / 02
IT BEGINS
WITH A SCENT.
TOP NOTES
The first impression. Volatile, immediate, defining the opening.
HEART NOTES
The character. The central expression that carries the composition.
BASE NOTES
The memory. Materials that create depth, trail and longevity.
OLFACTIVE DIRECTION
A LANGUAGE BEFORE A FORMULA.
We translate references, memories, customer intent and commercial context into a brief a development partner can act on.
01Fragrance families
02Olfactive direction
03Concentration
04Sampling
05Modifications
06Performance considerations
07Commercial positioning
08Collection architecture
THE FRAGRANCE PYRAMID
TOP
HEART
BASE
DIRECTION 01
COMMERCIAL / INSPIRED
Fragrance concepts informed by successful scent families and market preferences, sold entirely under the client's own branding.
DIRECTION 02
NICHE DEVELOPMENT
A more individual olfactive direction built around the founder's identity, customer and creative vision.
YOU AREN'T CHOOSING
A PERFUME.
YOU ARE CREATING
A PRODUCT PEOPLE WILL
ASSOCIATE WITH YOUR NAME.
A PERFUME.
YOU ARE CREATING
A PRODUCT PEOPLE WILL
ASSOCIATE WITH YOUR NAME.